A couple of secrets are:
- Use keywords on your site that will pay you a lot per click.
- Use cheap less often used keywords to advertise the site.
You can get away with paying something like 20 cents a click yourself on BidVertiser, and they have $20 in free advertising, when you first start(you don't have to place a deposit to get started with them either). You can also use Yahoo, they have $25 in free advertising.
If you use high paying keywords for example "student loan consolidation"(people pay as much as $30 per click with Adwords for that keyword) on your website, you will get high paying Adsense ads on your web page.
Then you just use a cheaper way to get traffic to your site as mentioned above.
Hope that helps,
Claire
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